Privacy Policy

First Line Chiropractic

1. This privacy policy applies between you, the User of this Service and “First Line Chiropractic”. The owner and provider of this Service is First Line Chiropractic, a sole trader. First Line Chiropractic is a data controller, with ICO registration number ZC089536, and takes the privacy of your information very seriously. This privacy policy applies to my use of all Data collected by me or provided by you in relation to your use of my Service.

2. In this privacy policy, the following definitions are used:

3. In this privacy policy, unless the context requires a different interpretation:

the singular includes the plural and vice versa.
references to sub-clauses, clauses, schedules, or appendices are to sub-clauses, clauses, schedules, or appendices of this privacy policy.
a reference to a person includes firms, companies, government entities, trusts and partnerships.
“including” is understood to mean “including without limitation”.
reference to any statutory provision includes any modification or amendment of it.
the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

4. This privacy policy applies only to the actions of First Line Chiropractic and Users with respect to this Service.

5. For purposes of UK GDPR, First Line Chiropractic is the “data controller”. This means that First Line Chiropractic determines the purposes for which and the way your Data is processed.

6. I may collect the following Data, which includes personal Data, from you:

Identity information (e.g. full name)
Date of birth
Contact information (e.g. telephone number, email/postal address)
Case/session notes
Health data
GP details
Newsletter preferences
Any relevant categories of personal data.

7. in each case, in accordance with this privacy policy.

How I collect Data

8. I collect Data in the following ways:

data is given to me by you.

Data that is given to me by you

9. First Line Chiropractic will collect your Data in several ways, for example:

By taking notes during an appointment
When you contact me by telephone or email
When you contact me through my social media channels
When you pay for a product or service through my payment gateway
When you sign up to a newsletter

10. in each case, in accordance with this privacy policy.

My use of Data

11. Any or all of the above Data may be required by me from time to time in order to provide you with the best possible service and experience when using my Service. Specifically, Data may be used by me for the following reasons:

To respond to your enquiries.
To correspond with clients regarding their use of my Service.
To provide access to my Service.
To process your payment.
To provide you with secure access to your account.
To improve my Service.
To send you my newsletters.

12. in each case, in accordance with this privacy policy.

13. I may use your Data for the above purposes if I deem it necessary to do so for my legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

14. For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:

soft opt-in consent is a specific type of consent which applies when you have previously engaged with me (for example, you contact me to ask me for more details about a particular product/service, and I are marketing similar products/services). Under “soft opt-in” consent, I will take your consent as given unless you opt-out.
for other types of e-marketing, I are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide.
if you are not satisfied with my approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.

15. When you register with me and set up an account to receive my Service, the legal basis for this processing is the performance of a contract between you and me and/or taking steps, at your request, to enter into such a contract.

Who I share Data with

16. I may share your Data with the following groups of people for the following reasons:

17. in each case, in accordance with this privacy policy.

Keeping Data secure

18. I will use technical and organisational measures to safeguard your Data, for example:

I store your data on secure servers.

19. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let me know immediately by contacting me via this e-mail address: info@firstlinechiropractic.co.uk

20. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Data retention

21. Unless a longer retention period is required or permitted by law, I will only hold your Data on my systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

22. Even if I delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your Rights

23. You have the following rights in relation to your Data:

Right to access– the right to request (i) copies of the information I hold about you at any time, or (ii) that I modify, update or delete such information. If I provide you with access to the information I hold about you, I will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where I are legally permitted to do so, I may refuse your request. If I refuse your request, I will tell you the reasons why.
Right to correct– the right to have your Data rectified if it is inaccurate or incomplete.
Right to erase– the right to request that I delete or remove your Data from my systems.
Right to restrict my use of your Data– the right to “block” me from using your Data or limit the way in which I can use it.
Right to data portability– the right to request that I move, copy or transfer your Data.
Right to object– the right to object to my use of your Data including where I use it for my legitimate interests.

24. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is my legal basis for processing your Data), please contact me via this e-mail address: info@firstlinechiropractic.co.uk

25. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/.

26. It is important that the Data I hold about you is accurate and current. Please keep me informed if your Data changes during the period for which I hold it.

Changes of business ownership and control

27. First Line Chiropractic may, from time to time, expand or reduce my business and this may involve the sale and/or the transfer of control of all or part of First Line Chiropractic. Data provided by Users will, where it is relevant to any part of my business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

28. I may also disclose Data to a prospective purchaser of my business or any part of it.

29. In the above instances, I will take steps with the aim of ensuring your privacy is protected.

General

30. You may not transfer any of your rights under this privacy policy to any other person. I may transfer my rights under this privacy policy where I reasonably believe your rights will not be affected.

31. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

32. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

33. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

34. First Line Chiropractic reserves the right to change this privacy policy as I may deem necessary from time to time or as may be required by law. Please direct any questions you have to me by email at info@firstlinechiropractic.co.uk.

35. Last Updated: 07-02-2026

Contact Us

If you have any questions about this Privacy Policy or our practices, please contact us at:

First Line Chiropractic
1st Floor, Buttermere House, Clyde Road, Wallington, SM6 0PZ

info@firstlinechiropractic.co.uk

07471608907

By using our website and online booking services, you consent to our Privacy Policy and agree to its terms.